Last night, Louis Vuitton held a fashion show for Pharrell Williams' SS25 collection at the rooftop of La Maison de l'UNESCO in Paris. The location was symbolic, as the building was constructed in 1958 to represent world peace. The show celebrated the diverse global community that defines the Louis Vuitton brand.

The collection featured a range of looks, starting with all-black ensembles in sumptuous velvet and leather. As the color palette shifted to neutral tones reflecting diverse skin tones, the designs incorporated elements like tartan suiting, faux fur coats, and travel-inspired silhouettes like bomber jackets and flight suits. The collection played with tropes of the modern-day dandy and diplomat uniforms.

Pharrell continued to build on Western influences introduced in the brand's FW24 collection, with models wearing cowboy hats and neckerchiefs. Graphics and patterns were created in collaboration with the African-French cultural platform Air Afrique, including a new "Snake-o-Flage" print that blended the Damier and camouflage motifs.

Overall, the collection was intendedto celebrate the global community that defines Louis Vuitton, offering a "one-way ticket" into Pharrell's evolving vision for the brand. The show closed with the song "Falling Up" by Adekunle, Pharrell and Nile Rodgers, leaving the audience with a message of empowerment.

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