Carried by a wind of freedom, the CHANEL Cruise 2024/25 show was held at the MAMO, Centre d’art de la Cité radieuse in Marseille.

The collection imagined by Virginie Viard combines an underwater reverie with reflections of the sun through embroideries, diving hoods, sequinned jackets and swimwear.


House ambassadors Caroline de Maigret and Lyna Khoudri soak up the creative atmosphere of the city, ahead of the CHANEL Cruise 2024/25 show.

On this occasion, they visit the MAMO, Centre d’art de la Cité radieuse, and La Friche la Belle de Mai where they discuss with Ora-ïto, designer and founder of the MAMO, Ladj Ly, director and founder of the Kourtrajmé school and Cyril Tomas-Cimmino, director of Festival Le Bon Air.